SCA is participating in the Volvo Ocean Race because it is a unique global platform to create public awareness of SCA and its many proud brands, such as the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda.
We are entering an all-female team in the Volvo Ocean Race because globally more than 80 percent of the retail products SCA make are purchased by women. This gives us a natural interest in the role that women play in the field of hygiene of millions of families around the world. Furthermore, SCA supports women’s empowerment and their freedom to participate fully in society – socially, educationally and professionally – across the world by giving them access to and education about hygiene products and solutions.
With the Volvo Ocean Race, SCA has made it possible for women to participate in an arena normally reserved for men. It is about conquering the unexpected and entering the future as a strong team. For SCA, the race is about building a high-performance team, cooperation and striving towards common goals with a clear strategy – many similarities with how we go about our business every day.