Team SCA in the Volvo Ocean Race 2014-2015 exceeded SCA’s objectives for the project and played an important part in strengthening the perception of SCA as a leading global hygiene and forest products company and as a modern, consumer orientated company.
The boat fair in Genoa, Italy, is the final appearance of Team SCA as part of SCA’s participation in 2014-2015 Volvo Ocean Race. SCA will not participate in the next Volvo Ocean Race and the all-female squad is now looking to put together a sailing program to continue to develop the skill set and continue the momentum that SCA and Team SCA has created with the ultimate goal of finding a new sponsor. To ensure that the team is as competitive as possible, the squad is actively looking for opportunities to continue to sail in professional programs and circuits and in this way the team will be able to continue to develop their skill set.
“I am very proud of the development of Team SCA and what they have achieved. Team SCA enabled us to spread the word about our brands and what we do and it was also a platform for empowerment of women. We partnered with UN organ WSSCC and jointly organized menstrual hygiene management educations and seminars to break the silence and taboos in these areas. We held CSR activities like health and hygiene seminars around the world. It was important for us to provide our female team with the best possibilities to race competitively round the world. I am proud of the team, the activities and achievements that engaged, inspired and motivated women and men of all ages”, comments Joséphine Edwall-Björklund, SVP Group Function Communications, SCA.
“We are very proud of all the achievements we made, both on and off the water. The race provides a global platform that reaches a wide audience and provides good opportunities for a sponsorship. We met, and even over achieved on some of, our objectives. We more than doubled the media value compared to our objectives and about 2,400,000 people passed Team SCA, the SCA pavilion and boat in the race villages at the stopovers. We will now look into how we best leverage the legacy of empowering women and the great achievements of female Team SCA”, comments Gabriella Ekelund, VP Corporate Brand Communications, SCA.